Starbucks' highly anticipated 2025 summer promotion has finally arrived! What new drinks and events will excite us this summer? Let's delve into the details of Starbucks' 2025 summer new menu and various news.
This summer, Starbucks has teamed up with the French fashion and sports brand, 'Lacoste'. Characterized by the iconic green of both brands, it incorporates a terracotta color that embodies Lacoste's French tennis heritage. The design is reminiscent of the Roland Garros tennis court in May, evoking the vibrant energy of summer.
The Starbucks e-Frequency event is highly anticipated every season, and this summer is no exception. Running from May 22nd to July 20th, 2025, for approximately two months, this year's e-Frequency offers Starbucks and Lacoste collaboration goods. Purchasing a total of 17 beverages, including 3 mission drinks, grants you a chance to reserve various collaboration goods on a first-come, first-served basis.
This year's e-Frequency gifts are filled with practical and desirable items.
Participation in e-Frequency is possible through the Starbucks app. Gifts are limited and available on a first-come, first-served basis at each store and on a daily basis. If all items are sold out, they will be replaced with three tall-size free beverage coupons. To ensure fair distribution, a single ID is limited to a maximum of 5 reservations within 7 days, including the first reservation.
This summer's e-Frequency mission drinks include three summer promotional drinks launching on May 22nd, along with Reserve drinks, Frappuccinos, and blended beverages.
The 2025 summer promotion is highly anticipated thanks to the special collaboration between Starbucks and Lacoste! Don't miss out on the new drinks and e-Frequency benefits, and enjoy a refreshing and delightful summer at Starbucks!
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